We had an amazing opportunity this morning to hear from Tricia Overturf, VP of Marketing and Communications for Legence Bank! 💙💛

Tricia shared her extensive background in marketing and gave us so many valuable insights to take into our own businesses. One of the biggest takeaways was the importance of finding your “why” instead of just focusing on your “what,” because your purpose is what truly connects with people and adds meaning to your brand.

She also encouraged us to be mindful when using AI, reminding us that while it’s a helpful tool, we have to make sure it doesn’t take away from our business values and passionate voice.

On top of that, she gave us practical tips for marketing, including how to effectively set up our trade show booths, create engaging Facebook posts, and strategically boost ads to reach the right audience.

We are so thankful for her time, knowledge, and advice. It will definitely help us grow as young entrepreneurs!

✍🏻 Post content written by CEO student Anna Bousman